Greenwashing has ruined the meaning of “sustainability,” so we focus on accountability instead.

  • Nothing Plastic Here

    Each garment is crafted from premium, natural, and biodegradable fabrics.

  • Zero Waste

    Each garment is made using CreateOne, a revolutionary operating system for the fashion industry that enables brands to operate without inventory, minimums, or waste. We eliminate 100% of all inventory and make everything on demand, just for you.

These products don't exist...yet. Watch how they're made in our manufacturing lab.

Towards 100% Accountability

  • Make only what's needed

    30% of all products are thrown out because they never get sold. To fix that, we work with CreateOne, a revolutionary platform that allows us to make everything just for you, after you buy it.

  • Measure what we make

    We measure the exact CO2, water, energy, and material that goes into each product and are actively working to minimize the use of resources at every step. We already use 97% less dye, 70% water, and 50% less material than other napkin companies, but we think we can do even better.

  • Make something valuable with them at the end: Unwaste

    Unwaste is the radical act of making everything that could be wasted into something valuable. At the end of their life, we will make it easy to turn our napkins into new products. We’re not there yet, but a takeback program is coming.